![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts | Daily Mail Online Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts | Daily Mail Online](https://i.dailymail.co.uk/1s/2023/07/25/09/73581883-0-image-a-2_1690272912288.jpg)
Soaring sales of left-over Yeezy sneakerworth $562m has helped Adidas recoup huge losses incurred after they severed ties with rapper Kanye West over his anti-Semitic outbursts | Daily Mail Online
![A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy](https://c8.alamy.com/comp/2A7KXRF/a-consumer-demonstrates-a-pair-of-adidas-yeezy-a-collaboration-between-german-sportswear-brand-adidas-and-american-rapper-kanye-west-at-an-adidas-s-2A7KXRF.jpg)