![With a smart new Joules HQ now open, founder Tom Joule is looking forward to a bright future - Business Live With a smart new Joules HQ now open, founder Tom Joule is looking forward to a bright future - Business Live](https://i2-prod.business-live.co.uk/incoming/article22135734.ece/ALTERNATES/s1200/0_MicrosoftTeams-image-3.jpg)
With a smart new Joules HQ now open, founder Tom Joule is looking forward to a bright future - Business Live
![Next buys Joules: Chain beloved by Kate Middleton, Holly Willoughby and Taylor Swift is saved | Daily Mail Online Next buys Joules: Chain beloved by Kate Middleton, Holly Willoughby and Taylor Swift is saved | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/01/14/64526091-11490793-Originally_established_as_Joule_Sons_in_1977_by_his_father_Ian_T-a-48_1669904435262.jpg)
Next buys Joules: Chain beloved by Kate Middleton, Holly Willoughby and Taylor Swift is saved | Daily Mail Online
![Tom Joule – who started Joules selling wellies at country fairs – hopes brand will live on as administrators called in - Business Live Tom Joule – who started Joules selling wellies at country fairs – hopes brand will live on as administrators called in - Business Live](https://i2-prod.business-live.co.uk/incoming/article24122560.ece/ALTERNATES/s615b/1_joules.jpg)
Tom Joule – who started Joules selling wellies at country fairs – hopes brand will live on as administrators called in - Business Live
![Next rescues Joules from administration, saving 100 shops and 1,450 jobs | Retail industry | The Guardian Next rescues Joules from administration, saving 100 shops and 1,450 jobs | Retail industry | The Guardian](https://i.guim.co.uk/img/media/57df56215dc5bdea144d03fb9f7f5edc4bc5d841/0_323_5142_3085/master/5142.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=20f80b58122020af162b32f7dd56dbcf)